Fashion in advertising Bikes*1
Now to turn the previous post on it’s head! The adverts for the Johnny Loco by the dutch agency New Message Amsterdam have used a fashion type shot to promote their bicycle. The photographs by Rene Kramers are beautiful, as are the models. The focus here is clearly not the bicycle as a sporting instrument, but the bicycle as an accessory to life. Which quite simply that it allows you to explore… anywhere.
Filed under: Advertising, Bikes, Design, fashion | Leave a Comment
Tags: Advertising, Bikes, Cycling, fashion, Graphic Design, johnny loco, New Message Amsterdam, photography, Rene Kramers
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