Fashion in advertising Bikes*1

09Mar10

Johny Loco, bikes, advertising, girls, models, bikes, explore

Now to turn the previous post on it’s head! The adverts for the Johnny Loco by the dutch agency New Message Amsterdam have used a fashion type shot to promote their bicycle. The photographs by Rene Kramers are beautiful, as are the models. The focus here is clearly not the bicycle as a sporting instrument, but the bicycle as an accessory to life.  Which quite simply that it allows you to explore… anywhere.

Via Ads of the world.

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