Bike Hero


This clever Bike Hero video displays some fun LEDs and a Guitar Hero inspired track in the real world. I love the colourful route through the city and it makes me think about how you could design bike lanes to be more fun for the participants, (obviously getting bog standard bike lanes in some cities is the first key), but improving the ‘interaction’ level could be a nice change also.

This video was originally posted as a ‘viral piece’, but is shown on the Creativity blog as being created by the ad agency Droga5.


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