Innovative Bike Shop Advertising
Many people who love cycling, often love two things about it: the experience of riding and the beauty of the bicycle structure. A German bike shop in Altlandsberg (near Berlin) has capitalised on this in a recent PR stunt and transformed his shop’s ‘white canvas’ facade into a large-scale bicycle gallery art piece, by mounting 120 bikes on his walls. The co-owner, Christian Petersen, should be pleased with this advertising initiative, as it has been featured in online newspapers and blogs around the world in the last few days and should definitely attract the attention of locals too!
Filed under: Advertising, Bikes, promotion | 2 Comments
Tags: "christian Petersen", 2010, Advertising, BErlin, Bike, Bike SHop, Bikes, Cycling, German, \pr