This page is to keep a growing visual record of adverts that bicycle companies use to promote their new seasons bikes. This list could become endless; so I will limit it to items that I find to be particularly inspiring.
To start with a good example, I have pulled together a selection of the adverts for Electra Bikes. Incredibly stylish and targeting their bikes at quite specific markets. Their adverts focus on the people and their story, so you buy into the lifestyle, you identify with the rider and ultimately think the featured bike must be the one for you. It worked on me, I love these bikes and I love the ads.
The Johnny Loco advertisements created by the dutch agency New Message Amsterdam have a much more specific style, with beautifully shot photographs by Rene Kramers and beautiful models. The focus here is clearly not the bicycle as a sporting instrument, but the bicycle as an accessory to life. Which quite simply that it allows you to explore… anywhere.